What is the “Complete Digital-Marketing Analysis“?
The BOOM Digital Marketing Complete Digital-Marketing Analysis fully evaluates your businesses current internet marketing. We will look at everything so that we can best determine the current marketing situation of your business, what needs to be done and how to do it.
What to expect from your report
Your report will average about 15-20 pages. It will give you a complete picture of your current web marketing and some suggestions on improvements. Although your report will have enormous detail, it is by no means, the full blueprint of exactly what you should do. It is still more of a big picture, broad strokes overview. To fully realize the improvements in your businesses online marketing, it will need to be “fleshed out”, goals set, and an explicit strategy devised.
As the first part of our evaluation, we will hand analyze your website to determine what major or minor improvements to be made. There are several facets that we look at. There are the technical aspects of your website that affect your search rankings as well as the non-technical aspects such as appearance, marketing message, and usability.
Some of the things we will look at include:
- Site Purpose
- Internet Visibility
- Search Engine Ranking
- Page Rank
- Basic Keyword Analysis
Some of our suggested changes will show an immediate improvement and others may take additional time to fully realize their results. Aesthetics and usability can show immediate results in conversions, while search engine optimization is a long term commitment.
An evaluation of your local search presence will be run to determine your footprint on Google My Business (formerly Google Places), Facebook and Yahoo Local. In addition, we look at vertical directories such as City Search, Merchant Circle and Yelp to verify congruence across the different websites. Further details such as ratings or customer feedback will be looked at to determine if any Public Relations and Reputation Management is necessary.
Our social media evaluation will look at your businesses use and leverage of social media platforms. The most common are Facebook, Twitter and LinkedIn. Each platform is analyzed for cross-networking, branding, customization and viral elements such as contests and giveaways.
Pay Per Click
Pay Per Click campaigns are not normally evaluated as part of our analysis. Virtually 99% of local businesses do not advertise using this method. This is good news for you if you know how to target local searchers! If you do have an existing campaign, we would be happy to take a look at it, but that would require access to your google account. Please contact us if you are interested in this service as part of your analysis.